Squarespace vs Wix SEO | A 2025 Comparison
In today’s digital landscape, one question keeps rising to the surface for many small businesses: Which platform is better for SEO, Squarespace or Wix? As you embark on the journey of building a website that not only looks stunning but also works hard behind the scenes, understanding how each platform supports your visibility goals is essential. This guide offers a comprehensive comparison to help you make an effective decision, so your brand doesn’t just exist online, but thrives.
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What is SEO in simple terms?
Search Engine Optimization (SEO) is simply the art and strategy of helping your website show up where many of your clients are already looking: on Google. When someone types into that search bar looking for “life coach in Atlanta” or “custom wellness website,” the websites that appear on the first page didn’t land there by accident. They were intentionally designed, written, and structured to be easily understood by both people and search engines. Organic search refers to the traffic you receive naturally, because Google believes your content is trustworthy, relevant, and aligned with what the user is looking for.
As we sketched in our article How to Create an SEO Strategy: 10 Essential Tips for Success, there are different layers to SEO, but one of the most important is on-page SEO. That’s everything you control on your site: your page titles, headings, images, keywords, and even how fast your site loads. These signals tell Google what your website is about and who it’s meant to serve. For creatives, coaches, and wellness experts especially, SEO is about so much more than ranking. It’s about being found by the people who need your magic.
Wix vs Squarespace for SEO: A Quick Comparison
Before we dive deep into features, let’s take a moment for a clear, side-by-side view. SEOSpace’s article Squarespace vs Wix SEO (2025 Comparison Guide) offers a similar quick comparison of Squarespace and Wix from a technical SEO lens. We focus mainly on six important categories that can impact SEO greatly: ease of SEO setup, mobile optimization, blog features, URL control, meta tags, and price value.
| Feature | Squarespace | Wix |
|---|---|---|
| Ease of SEO Setup | Intuitive and beginner-friendly with built-in tools. Best for those who want guidance without the overwhelm. | More flexible with deeper customization, but can feel overwhelming if you're not tech-savvy. |
| Mobile Optimization | Fully responsive designs out-of-the-box; no extra work needed. | The mobile version requires some manual adjustments. Offers mobile editor for fine-tuning. |
| Blog Features | Strong blogging platform with tags, categories, scheduling, and elegant formatting. | Decent blog tools but less intuitive and visually polished; better suited for volume over finesse. |
| URL Control | Clean URLs with manual control. | Greater control, including custom slugs, but can add unnecessary strings for blog/product pages. |
| Meta Tags | Easy to edit for main pages, less flexible on individual blog posts. | Full control over meta titles and descriptions for all pages and posts. |
| Price Value | Starts at $16/month; clean templates and SEO tools included. Best value when aesthetics and simplicity are key. | Starts at $17/month; offers more features per tier, but includes more manual setup and learning curve. |
SEO Features Breakdown: Which Platform Gives You More Control?
If you’re building a brand that speaks to your audience, then SEO flexibility matters. While both Squarespace and Wix offer solid SEO foundations, the real magic is in the details: how much control you have, how intuitive the tools feel, and whether the platform helps or hinders your visibility as you grow. Let’s break it down feature by feature.
Meta Descriptions and Titles
Squarespace makes it easy to set meta titles and descriptions for your main pages, like your homepage, services, and about page. The interface is clean and intuitive, ideal for creatives who don’t want to dig through technical settings. However, its limitations show when it comes to blog posts, where meta descriptions aren't as easily customizable without some extra steps. Wix offers more granular control across your entire site, including every blog post, product page, and landing page. You can edit meta tags directly in the SEO settings of each page, and it even provides an AI meta tag generator to help you craft optimized titles and descriptions. This is a win if you’re confident tweaking copy and want full visibility control.
Blog SEO
If blogging is a core part of your content marketing strategy, both Squarespace and Wix bring something to the table. Squarespace shines with its elegant, distraction-free writing interface, supporting H1–H3 headings, customizable post URLs (slugs), and intuitive tagging and categorization. It's especially ideal for coaches, creatives, and thought leaders who want a blog that feels like an extension of their brand. Wix, on the other hand, offers more flexibility with H1–H6 headings and a built-in SEO Wiz, a step-by-step assistant to guide your blog SEO setup. While its editor isn’t as visually refined and can feel clunky, it’s a strong choice if you’re producing high-volume content or want deeper keyword-level control.
Alt Text for Images
When it comes to image optimization, both platforms offer alt text support, but with different user experiences. Squarespace allows you to add alt text, though it’s not always clear where or how to input it, especially for background or gallery images, so visually focused users may need to dig a bit deeper to fully optimize their visuals for SEO. Wix, by contrast, makes the process more intuitive by prompting you to add alt text during image uploads. Its interface encourages thoughtful descriptions, making it easier to stay accessible, compliant, and visible in Google’s image search results.
Mobile Optimization & Site Speed
Squarespace wins points for its automatically responsive templates: your site looks great and functions smoothly across all devices, with no extra effort required. Its newer designs are also built with speed in mind, keeping things light, efficient, and fast-loading. Wix, on the other hand, requires a bit more hands-on work through its mobile editor, allowing you to fine-tune how your site appears on smaller screens. While this offers greater flexibility, it also introduces potential risks: if not optimized properly, your mobile experience and page speed can take a hit. Fortunately, Wix has made strides in improving load times, though it still isn’t quite as seamless as Squarespace.
Google Search Console Integration
Connecting to Google Search Console is straightforward with Squarespace. You simply verify your site through the settings panel, and it provides essential SEO metrics to help you track visibility and performance. Wix integrates just as easily, but takes it a step further with a personalized SEO checklist tailored to your website. This guided approach is particularly helpful for beginners, turning SEO from something intimidating into something empowering and actionable.
Structured Data - Schema Markup
Squarespace includes basic schema markup for common content types like articles, events, and products, which helps search engines understand and categorize your site. However, customization is limited unless you’re comfortable inserting code manually. Wix provides more robust schema integration, especially for blogs, bookings, and e-commerce. It even allows developers or advanced users to add custom schema code. This added flexibility gives you a stronger shot at achieving rich snippets and enhanced search results visibility.
SEO Tools
Both Squarespace and Wix offer user-friendly SEO features, but they cater to different comfort levels and customization needs. Squarespace includes built-in SEO tools that are intuitive and accessible, even for beginners, making it easy to set up the essentials without feeling overwhelmed. For those who want to go deeper, platforms like SEOSpace offer advanced, step-by-step guidance and enhanced SEO tools tailored specifically for Squarespace users: perfect for entrepreneurs who want clarity without the complexity. Wix, meanwhile, provides a more comprehensive SEO toolkit through its SEO Wiz, a helpful walkthrough for optimizing your site. It also offers greater customization options for users who have a solid grasp of SEO, making it a strong choice for those who want more granular control over their visibility strategy.
Squarespace vs Wix Pricing
When it comes to pricing, it’s all about the value you receive for the energy, intention, and heart you’re pouring into your business. Squarespace starts at $16/month, offering beautifully crafted templates and built-in SEO features that are ready to go, making it a graceful option for women entrepreneurs who want elegance and simplicity without sacrificing performance. Wix, beginning at $17/month, gives you more customization and advanced functionality right out of the gate, which can be empowering if you’re tech-comfortable and want room to experiment.
However, that flexibility comes with a steeper learning curve and a bit more hands-on setup. For soul-led brands, the better investment depends on your workflow style: if you crave clarity and aesthetic harmony, Squarespace may be your go-to choice. If you’re seeking full creative control with a bit of tech play, Wix can rise to meet you. Either way, choosing the platform that truly supports your vision, and not just your budget, is where the real value lives.
Squarespace vs Wix Analytics
As Launchappy’s article Squarespace vs. Wix for SEO mentions, one of the perks of both platforms is their all-in-one nature, meaning you don’t need a patchwork of tools just to understand your audience. Both Squarespace and Wix come equipped with built-in analytics dashboards that give you a clear, real-time view of how your website is performing. You can easily track who’s visiting your site, which pages are most popular, and where your traffic is coming from: whether it's through organic search, social media, or referrals.
For many entrepreneurs, especially in the early stages, this level of data is more than enough to guide smart decisions. But for those wanting to dive deeper, both platforms allow easy integration with Google Analytics, giving you access to richer insights like audience behavior, user flow, and conversion tracking. Whether you prefer the gentle clarity of Squarespace’s native dashboard or the more data-heavy view that Wix offers, both platforms give you the visibility you need to move forward with intention.
Final Thoughts and Verdict
Choosing a website platform is a foundational step in shaping how your brand is seen, found, and felt. If you're a purpose-led entrepreneur craving a beautiful, intuitive platform with enough built-in SEO to confidently get started, Squarespace may feel like a natural extension of your vision. It offers a gentle learning curve, refined structure, and a streamlined experience that allows your message to shine through without distractions.
On the other hand, if you’re someone who loves to tweak, customize, and fully own every layer of your digital presence, Wix gives you that extra room to play. Its robust SEO features, more flexible pricing tiers, and personalized setup tools make it a strong contender for women who want deeper control and don’t mind rolling up their sleeves.
Ultimately, both Squarespace and Wix can support your growth. But your choice should align with how you want to work, who you’re here to serve, and what kind of experience you want to create (both for your audience and yourself). Even if you choose fluid simplicity or expansive control, the most important thing is that your platform supports the soul of your brand, and not merely its structure. And if you’re ever unsure, we’re here to help you!
FAQs on Squarespace vs Wix SEO
1. What’s better for SEO: Squarespace or Wix?
Both platforms offer strong SEO capabilities, but it depends on what kind of creator you are. If you want a guided, beautifully structured approach with less overwhelm, Squarespace is a fantastic choice. It’s beginner-friendly and gets the job done without tech fuss. If you’re more hands-on, crave deep customization, and want to tweak every detail, Wix offers more control and flexibility. In the end, the best SEO platform is the one that supports your workflow and growth style.
2. Is Wix still bad for SEO?
Not anymore. That reputation is outdated. Wix has come a long way in the past few years, making massive improvements in site speed, structured data support, mobile responsiveness, and technical SEO controls. With tools like SEO Wiz, custom meta tag control, and integrations with Google Search Console and Semrush, Wix is absolutely a viable platform for SEO in 2025, especially if you know how to use it well.
3. Is Squarespace good for SEO?
Yes, Squarespace is quietly powerful. While it may not offer the same level of customization as Wix or WordPress, it provides everything most entrepreneurs need: clean HTML structure, mobile-friendly design, built-in SEO features, customizable meta titles and descriptions, and easy Google integration. It’s a solid choice for creatives and coaches who want a powerful and elegant platform that looks beautiful and performs well.
4. Does Google like Wix websites?
Yes, Google treats Wix sites just like any other well-structured website. As long as your content is high-quality, your keywords are thoughtful, and your site is technically sound (mobile-optimized, fast, and well-linked), Google can rank a Wix site just as easily as a Squarespace or WordPress site. The key is less about the platform and more about how you use it.
5. Should I switch from Wix to Squarespace?
Only if your needs or values have shifted. If you're feeling overwhelmed by too many options, craving a more design-forward experience, or want a platform that feels more streamlined, moving from Wix to Squarespace could absolutely be the right step. On the other hand, if you rely on niche apps, deep SEO controls, or custom layouts, staying with Wix might make more sense.
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Dimitris
This article was written by Dimitris, Head of operations & SEO.